Introduction
This class we delves into the essential steps for navigating festival submissions and grant applications. Whether you’re an emerging artist or an established professional, understanding the practicalities and strategies can significantly enhance your success rate.
1. Writing Techniques for Applications
- Simplicity is Key: Keep your language clear and straightforward, avoiding industry jargon to ensure accessibility for non-specialists.
- Elements to Include: Prepare a comprehensive pack with your artist statement, project statement, budget breakdown, and detailed timeline.
- Research the Grant: Review previous winners, funding amounts, and the application requirements to align your submission effectively.
2. The Importance of Branding Your Project
- Naming the Project: A strong title not only reflects your theme but can also become a recognizable brand, increasing visibility in the industry.
- Collaboration Details: Clearly outline contributions and budgets for collaborators, such as sound designers or coders, to justify the requested funds.
3. Budget Breakdown
- Precision Matters: Specify every expense, from equipment rentals to artist fees. Funders appreciate transparency about how their money will be utilized.
- Supporting the Timeline: Include a logical timeline to demonstrate how funds will support the project from research to execution.
4. Preparing for Press Releases
- Structure and Content: A press release must be concise, emphasizing the headline, the “five Ws” (who, what, when, where, why), and the project’s uniqueness.
- Visuals and Links: Include high-quality images and a link to a resource folder for journalists to enhance your visibility.
- Tailoring Outreach: Customize your release for each media outlet or journalist to increase the likelihood of publication.
5. Resources for Grants and Festivals
- Platforms to Explore: Grants Online, Arts Council UK, ArtQuest, and Arts Electronica are among the highlighted resources. Explore both funding and exhibition opportunities.
- Residency Opportunities: Many festivals and organizations offer residencies as a pathway to funding and showcasing your work.
6. Building a Skills Pack
- Core Components: A strong skills pack includes a CV, portfolio, artist statement, and tailored applications for specific roles or festivals.
- Professional Presence: Establish a digital presence via a website or LinkedIn and maintain active participation in relevant communities.
7. Leveraging Social Media and Networking
- Online Activity: Utilize platforms like Instagram and LinkedIn for networking, even if not for posting.
- Tracking Contacts: Maintain a list of contacts and journalists to streamline outreach and follow-up.